Architectural rendering of The Frances at 100-12 Queens Boulevard

The Frances · Forest Hills, Queens

A new home for
Forest Hills.

A transit-connected mixed-use building with approximately 390 new homes, including approximately 97 permanently affordable residences, located directly above the 67th Avenue M/R subway.

~390

New Homes

~97

Permanently Affordable

100%

All-Electric

0 min

Steps from Subway

The Vision

Replacing a 1950s retail strip with the homes and neighborhood amenities Forest Hills needs.

The Frances is a planned 21-story multi-family building at 100-12 Queens Boulevard, on a site currently occupied by a one-story retail strip directly above the 67th Avenue M/R subway station — one of the most underutilized parcels of transit-adjacent land in Forest Hills.

The proposal adds approximately 390 new homes, including ~97 permanently affordable apartments, and a suite of public realm improvements, including all-electric building systems, updated retail storefronts, widened sidewalks, new street trees, and enhanced bike lanes.

Our goal is straightforward: build well, build for the long term, and add real housing capacity in a place where transit, jobs, and schools are already in reach.

Street-level rendering showing ground-floor retail along Queens Boulevard — Street-level view — ground-floor retail and a more welcoming streetscape

Map of Forest Hills showing 100-12 Queens Boulevard — Site location — directly above the 67th Avenue M/R station

Affordability

Homes for those who already live and work here.

Through the proposed rezoning, 25% of the homes will be income-restricted and kept affordable in perpetuity. Without rezoning, the site is unlikely to produce any affordable housing.

As-of-Right (No Rezoning)

~130 homes

ZERO Permanently Affordable Units

With Proposed Rezoning

~390 homes

~97 Permanently Affordable

Public Realm Improvements

A better block for everyone.

This project is an investment in the public realm — not just in new homes. Neighbors, shoppers and passersby alike will benefit from:

All-electric systems

Reduce emissions and support the city's sustainability goals.

Refreshed retail storefronts

Bring renewed energy to the ground floor along Queens Boulevard.

Wider sidewalks

Make the street safer and more welcoming for everyone.

New street trees

An enhanced streetscape that brings nature to the neighborhood.

Upgraded bike lanes

Make cycling safer and support greener, more connected commutes.

About Benenson Capital Partners

120 Years. Three Generations. Deep Roots in Queens.

Benjamin Benenson founded Benenson Capital Partners in 1905 in New York City. By 1926, the firm's portfolio had grown to 75 buildings across the city. The company has been led by three generations of the Benenson family, with Charlie Benenson taking over in the late 1930s after his father's passing, and steering the firm for over 67 years.

The Benensons have a long and specific history in Queens: in 1938, Charlie Benenson built 98–120 Queens Boulevard in Rego Park — just down the road from this site.

Our philosophy is long-term ownership for community value — we build and hold, not flip. Our portfolio today spans more than 125 properties. We are not an outside developer coming into Forest Hills; we are a family that has been part of this neighborhood for generations and we're approaching this project with the people who live nearby in mind.

benensoncapital.com →

Photo of Frances Benenson

About Frances Benenson

Frances Benenson was the matriarch of a New York real estate family whose spirit of generosity has shaped communities across the City for generations. Her legacy endures through the Frances and Benjamin Benenson Foundation, established by her son Charles in 1983 and now stewarded by her grandchildren and great-grandchildren, who continue her commitment to arts and culture, education, healthcare, and community development.

The foundation has been a steadfast supporter of organizations serving the New York City metropolitan area, with a particular focus on expanding opportunity for minority youth and preserving the environment. This building proudly bears her name as a tribute to a woman whose values — of care, community, and lasting impact — continue to inspire the family's work in Queens and beyond.